Securian Canada bags partnership with Toronto Maple Leafs

Insurance provider Securian Canada has secured a multi-year partnership with the Toronto Maple Leafs, becoming the team’s official life insurance partner.

As part of the tie-up, Securian Canada will also take on the role of presenting sponsor for the Home Ice Hockey program, run by the MLSE Foundation. It provides youth from underserved areas across the Greater Toronto Area (GTA) with free access to hockey equipment, coaching, and ice time.

“This agreement offers a meaningful way for us to give back to local communities,” said Securian Canada chief executive Nigel Branker (pictured). “Hockey is such an important part of Canadian life, and through this sponsorship, we are helping provide access to the sport for young people in the GTA.

“We’re also looking forward to the immense opportunities Home Ice Hockey presents beyond the rink – it helps youth develop important life skills like teamwork, leadership, and resilience, all while strengthening the fabric of the neighbourhoods they call home. We believe in the lasting impact of this program and are proud to be a part of it.”

The Home Ice Hockey program, which now operates in 13 communities across the GTA, supports approximately 350 young participants annually.

Jordan Vader, senior vice president of global partnerships at MLSE, praised the collaboration, saying: “We believe in sport’s unique ability to unite people and, with the support of Securian Canada, we are able to share the game-changing quality of hockey and sport with more local youth.

“We are proud to work with Securian Canada on this initiative as an organization that shares our dedication to offering access and opportunity to youth facing barriers.”

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