Popular bra and underwear brand opens pop-up shop in Yorkdale Mall in Toronto – YourCityWithIN.com

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A popular Canadian underwear company has opened a pop-up shop in Yorkdale Mall in Toronto.

Knix, which has shops on Queen Street and in Sherway Gardens in Toronto, announced a new, pop-up location in Yorkdale Mall.

The brand started in 2013 with leakproof underwear and expanded into wireless bras in 2015.

The new pop-up location is the brand’s fifteenth store to open in North America and they have plans to open over 20 new locations in the next three years across the United States and Canada, according to a press release from Knix.

“Community has remained at the heart of Knix since day one,” says founder and president of Knix, Joanna Griffiths. “This location is one of the many ways we’re continuing to serve our customers, who may have never shopped with us in person before, in our hometown of Toronto.”

Spanning 1,800 square feet, the Yorkdale shop features bras, underwear and activewear, as well as a designated section for Knix’s teen brand, Kt by Knix. The store also features mannequins in diverse sizes and skin tones.

“We’re thrilled to open this pop up location just in time for the holidays,” says newly appointed chief marketing officer of Knix, Nicole Tapscott, “We’ve made sure to highlight Toronto’s fan-favourites ahead of the gifting season, ensuring our customers can spot their go-to Knix products with ease.”

The holiday collection includes modal lounge and sleepwear sets, gossamer lace lingerie and the brand’s best-selling bras and leakproof underwear in rich tones, shimmers and playful festive prints.

The brand also recently launched customizable shapewear including body suits, tank tops and shaper shorts.