Hyrox continues to expand its reach with fitness facilities worldwide, now inking a deal with the largest gym brand in Canada
Hyrox announced GoodLife Fitness, Canada’s largest gym brand, as the official title sponsor for Hyrox Toronto 2024 this October, the fitness racing brand’s first-ever event in Canada.
Over the two-day competition, an estimated 9,000 competitors and over 10,000 spectators will attend.
GoodLife Fitness will sponsor athlete communications, pre-race check-ins, results, finisher certificates, and more. GoodLife Fitness is the largest health club company in Canada, with over 450 locations between its signature gyms and subsidiary brands.
The move comes as Hyrox increases its presence in gyms and studios worldwide; having recently inked a deal with F45 Training.
“As Canada’s largest fitness club chain, GoodLife offers the widest selection of training programs, amenities, and equipment to train for Hyrox, including strength, functional, and cardio equipment, Turf Zones for sled pushes, Regymen classes, and more,” said Tammy Brazier, senior vice president of marketing, partnerships and external relations with GoodLife Fitness. “Our associates and members are already training for Hyrox, so it was a huge opportunity to bring the event to Canada and open the door for more competitors and spectators to join this mass-participation fitness event.”
GoodLife Fitness has over one million members in Canada; its extensive network of clubs across the country is likely to grow Hyrox’s audience in Canada, a new market for the brand.
“As a mission-led business that aims to give everyone in Canada the opportunity to live a fit and healthy life, we knew from our earliest conversations that we were aligned not just as partners but in our respective philosophies,” said Douglas Gremmen, managing director of Hyrox for USA and Canada.
Hyrox races combine running and functional workout stations, where participants run 1km, followed by a functional workout station, repeated eight times. This race format is consistent globally, so competitors are encouraged to compete in different locations and even countries. For this reason, Hyrox founder and CEO Christian Toetzke has told Athletech News that the brand sees itself as the “marathon of fitness.”
Unlike many functional fitness competitions, Hyrox focuses on inclusivity; any athletes aged 16-89 can compete at their own pace and the competition has no cut-off times.
Hyrox Toronto takes place October 5-6 at the Enercare Centre. Tickets went on sale last week.
