Billy Bishop Toronto City Airport Celebrates Community With Latest ‘It’s My Airport’ Campaign By PortsToronto – Travel And Tour World

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PortsToronto, the owner and operator of Billy Bishop Toronto City Airport, has launched the latest installment of its award-winning campaign, It’s My Airport. This multiplatform initiative features authentic stories from real passengers and airport employees, highlighting the airport’s role as a convenient travel hub and vital urban infrastructure for Toronto.

Under the tagline It’s My Airport, the campaign showcases genuine accounts from individuals who choose to fly to or from Billy Bishop Toronto City Airport, or who work there. These testimonials are unpaid and unscripted, capturing diverse perspectives on the airport’s proximity to downtown, its accessibility by foot or bike, friendly customer service, sustainable practices, economic impact, community engagement, career opportunities, and its essential role in connecting with northern and remote communities for emergency support.

The campaign, which builds on a successful fall 2023 launch, earned acclaim with a Canadian Public Relations Society (CPRS) Toronto ACE Award for Marketing Communications Campaign of the Year. It encouraged audience participation through a QR code for submitting personal stories, forming the foundation for the current campaign.

Scheduled for a seven-week duration, with potential extensions on select platforms, the campaign spans social media, print, out-of-home (OOH), and online channels. Digital OOH screens within the airport complement these efforts, ensuring widespread visibility and engagement.

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“In this latest edition of It’s My Airport, we hear from Marc – a nurse who travels to the northern reaches of Ontario to provide essential medical care; from Ann and Jay – a couple that connected through the airport during the long-distance phase of their relationship and were engaged at Billy Bishop Toronto City Airport; and Armin who was inspired to become a pilot by visiting the airport during its annual Doors Open event” said Deborah Wilson, Vice President of Communications and Public Affairs for PortsToronto, owner and operator of Billy Bishop Toronto City Airport. “These stories are genuine, authentic and moving. Who better to speak to the benefits and experience at Billy Bishop Toronto City Airport than the passengers, partners and staff who use this airport. We are thrilled to be able to share these stories.”