Inspired and Aristocrat partner for Virginia Lottery

Inspired Entertainment has extended its partnership with Aristocrat Interactive to provide the Virginia Lottery with a suite of Inspired V-Lottery scheduled Virtual Sports games.

The supply will be made via NeoPollard Interactive, jointly owned by Pollard Banknote and Aristocrat Interactive.

With this partnership, the Virginia Lottery will become the first lottery in the United States to offer Inspired’s online V-Lottery content. The initial game offerings will include options in virtual football, virtual basketball and virtual horseracing, with plans for future expansion to encompass a broader range of virtual sports.

The V-Lottery games will be available online, allowing Virginia residents to access these gaming experiences through the Virginia Lottery website and mobile app. The target launch date for this new offer is set for mid-2025.

“We are honoured to partner with Aristocrat Interactive and NeoPollard Interactive, to bring this unprecedented gaming experience to the Virginia Lottery,” said Brooks Pierce, president and CEO of Inspired. “This collaboration showcases players’ growing appetite for engaging online lottery experiences and will provide additional funds for good causes.”

“As a new online content provider, Inspired is contributing to the expansion of our iLottery games portfolio,” said Scott Kenyon, deputy executive director of marketing at the Virginia Lottery. “The Virginia Lottery will become the first lottery in the United States to offer online virtual sports, supporting our strategy of attracting new players and providing fresh, exciting gameplay experiences.”