Launch of modest swimsuit line makes waves

Asad’s passion project became her sole focus when she decided to put a pause on her marketing career to launch her own business. 

She credits the Fashion Zone incubator (Zone Learning) located in The Creative Enterprise Hub with supporting her as she chartered new waters.

“I was determined to create swimwear that I could proudly wear, so I started the product development process — doing research and talking to manufacturers — while balancing a full time job in marketing,” she says. “When I decided to commit to it, my acceptance into the Fashion Zone helped bring me closer to my goals.”  

Asad’s new line has been incubated at The Fashion Zone since the fall of 2022. The fashion business accelerator at the Innovation Studio is Canada’s fastest-growing incubator for fashion-inspired businesses. 

“At the Fashion Zone, we are immensely proud of Muna Swimwear’s remarkable development and progress,” says Brian A. Richards, manager, Fashion Zone. “Watching the brand grow from concept to product has been truly inspiring and we remain committed to supporting Muna Swimwear’s journey via access to facilities/equipment, programming, mentorship, and any eligible funding opportunities. Their success is a testament to the vibrant creativity and innovation that drives our community, and we are excited to continue playing a role in their ongoing achievements.” 

The Fashion Zone is a thriving and inclusive hub that supports fashion startups, students, and entrepreneurs, empowering individuals from all backgrounds to express their unique talents.

While Asad’s commerce degree and experience in marketing gave her the skills and confidence to take on a new venture, the Fashion Zone provided pivotal guidance in fashion design, material sourcing and working through startup challenges, and included valuable networking opportunities and mentorship from fashion professionals like textile specialists. 

She soaked it all in.

“Without the mentors and advisors who provided me with creative solutions and advice when unexpected roadblocks arose, I would have really struggled on my own,” says Asad. “Having access to professionals with varying skill sets who provided unwavering support and guidance has gone a long way.”

Sustainability is also an important aspect of Asad’s brand ethos.

“The fabric I use is made from recycled fishing nets,” she says. By repurposing discarded nets MUNA Swimwear is helping to reduce pollution in our oceans and prevent harm to marine life. The fabric is also high quality, durable and long-lasting. “Muna swimsuits are also chlorine resistant, block 99% of the sun’s rays, and are highly durable for a long-lasting swimwear option,” she says.

She also uses innovative fabrics, sourced from Italy, that use quick-dry technology so that beach days can be comfortably long.